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Cool Swim Brands to Know

Make a splash with suits from Piccoli Principi, 98 Coast Av. and Mott 50.


98 Coast Av.

98 Coast Av. debuted in 2011 with the intention of creating high-quality swimwear for the whole family. This Mexico City-based brand is characterized by colorful and joyful designs, making it a must-have for fans of the life aquatic.


Piccoli Principi

Featuring neon fabrics, ruffles and poms galore, Italian-made swimsuit line Piccoli Principi is perfect for little ones looking for some fun in the sun. The best part? The collection is made from high quality, eco-friendly U.P.F. 50 fabric, helping to protect your beach-goer from harmful rays.


Mott 50

Mott50 is the leader in stylish sun-protective apparel, and their children’s line is everything you would hope it to be: colorful, bold and made for swim, surf or play. Best of all? Every piece is certified U.P.F. 50, so you can rest easy knowing your little ones are protected — even on the sunniest of days.