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Privacy Policy

Last Revised: August 30, 2021
Please click here to view the previous version of our Privacy Policy. MAISONETTE INC. (“Company”, “we”, “us” or “our”) is committed to protecting the privacy of visitors to our website located at (the “Site”). This Privacy Policy (“Policy”) explains how we may collect, use, share and otherwise process information in connection with the Site and our services, and the rights and choices that may be available to you with respect to your information. If you do not agree to the terms of this Policy, you must immediately cease your use of the Site. We may update this Policy from time to time, and your use of the Site constitutes your express acceptance to the terms of the then-posted version of this Policy.

You can download a printable copy of this Privacy Policy here.


We collect personal information you provide to us, or that we receive from marketing partners, social media platforms, other users (via referrals or registries), and other publicly-available sources. The information we collect includes, without limitation:

Contact Data, such as your name; your email address; and your phone number.
Account Data, uch as your username and password that you may set to establish an online account with us, create a registry, or register for a Maisonette-sponsored event or other promotion. If you choose to login to the Site via a third-party platform or social media network, we may collect information from that platform or network. You can read more about your privacy choices with respect to such platforms in the “Options” section below.
Petite Profile Data, including information that you add to a “Petite Profile” describing your “Mini,” such as your child’s name, birth date and gender.
Registry Data, including information that you add to your registry profile, such as your name, your anticipated due date, and details about your baby shower or other event.
Feedback, such as information you provide, and content that you upload when you contact us with questions, feedback, upload attachments, or otherwise correspond with us online (including on our social media pages).
Payment Data, such as credit card number and expiration date, account number, and billing and shipping addresses.
Transaction Data, such as details about the purchases you make on our Site.
Engagement Data, such as your preferences for receiving communications about our activities and publications, and details about how you engage with our Site and communications.

Automatically Collected Data

We, our service providers and third party advertising partners use cookies, beacons, pixel tags and other tracking technologies to automatically log information about you, your computer or mobile device, and your activity over time on the Site and other online services, including:
   Device Data, such as your computer or mobile device operating system type and version number, manufacturer and model, browser type, screen resolution, IP address, device identifier (such as the Google Advertising ID or Apple ID for Advertising), the website you visited before browsing our Site, and general location information such as city, state or geographic area.
   Online Activity Data, such as browsing history, search history, whether you clicked on or opened one of our emails, which of our pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.

Please visit the Options section of this Privacy Policy for information on how to disable or opt-out of cookies and similar technologies.

You may refuse to provide certain personal information, but some parts of the Site may not be fully available or functional without submitting such information.


We use your personal information for the following purposes:

Operations. We use personal information to operate the Site and provide related services, including to:

    provide, operate and improve the Site and our services
    manage and fulfill the orders you’ve placed on the Site
    establish and maintain your account on the Site
    facilitate your login to the Site via third-party identity and access management providers, such as Twitter
    enable security features of the Site, such as by sending you security codes via email or SMS, and remembering devices from which you have previously logged in
    communicate with you about the Site or your orders, including by sending you announcements, updates, security alerts, and support and administrative messages
    communicate with you about events or contests in which you participate
    understand your needs and interests, and personalize your experience with the Site and our communications
    respond to your requests, questions and feedback
    protect the security of the Site and our systems
    provide you with customer support when needed.

Research and development. We analyze use of the Site and other information we collect to analyze and improve the Site and our services, and to develop new products and services, including by studying user demographics and use of the Site. We use third party analytics services, such as Google Analytics, for this purpose. For more information about Google Analytics, visit:

Marketing. We may send you Maisonette-related marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications as described in the Opt out of marketing section below.


We may engage third-party advertising and social media companies to display ads on our Service and other online services. These companies may use cookies and similar technologies to collect information about you (including the data described in the Automatically Collected Data section above) over time across our Site and other online services, and use that information to serve ads that they think will interest you and to measure the effectiveness of those ads. You can learn more about your choices for limiting interest-based advertising in the Options section below.

Compliance, fraud prevention, and safety. We may use your personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities, and as we believe necessary or appropriate to: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) enforce the terms and conditions that govern the Site; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.

We may create anonymous, aggregated or de-identified data from your personal information and other individuals whose personal information we collect, by removing the information that makes the data personally identifiable to you. We may use and share such anonymous, aggregated or de-identified data for any lawful purpose, including without limitation to maintain and improve the Site and our current and future products and services.


We may share personal information with:

Service providers. We may share your personal information with third party companies and individuals that provide services on our behalf or help us operate the service (such as payment, customer support, hosting, analytics, email delivery, marketing, and database management services). These third parties may use your personal information only as directed or authorized by us and in a manner consistent with this Policy, and are prohibited from using or disclosing your information for any other purpose.

Advertising partners. We may enable advertising partners to automatically collect information directly from our Site for the interest-based advertising purposes described above in the Use of information section. Our advertising partners may also use customer lists that we share with them to deliver ads on their platforms to our customers and similar users.

Boutiques, manufacturers and retailers. When you purchase a product from boutiques, manufacturers or retailers we work with, you direct us to share, and we will provide them with, the information needed to fulfill and ship your order

Other users of the Site and social media. We may provide functionality that enables you to disclose personal information to other users of the Site or certain social media platforms. For instance, when you create a registry, users of the Site may locate your registry and view your name, registry items, and certain event details. We may also allow you to share your purchases and your registry information with social media platforms, such as Facebook. We do not control how other users or third parties use any personal information that you make available to other users or third party platforms.

We may also share personal information with third parties: (i) for the compliance, fraud prevention and safety purposes described above in the Use of information section, including in connection with a court order, subpoena, government investigation, or when otherwise required by law; and (ii) in connection with, or during negotiation of, a corporate sale, merger, acquisition, or similar event or in connection with a bankruptcy or similar proceedings.


Opt out of marketing communications

If at any time you wish to opt-out of future newsletters or other promotional emails, you may click the “unsubscribe” link in the email or otherwise contact us at It may take up to 10 business days before you stop receiving promotional emails. This opt-out does not apply to operational communications, for example, order confirmation emails.

Access, update or delete information. If you have registered for an account with us, you may review and update certain personal information in your account profile by logging into the account, including registry information and information in your “Petite Profiles”. You may delete your account or your registry by contacting us at You may delete any Petite Profile through the “Petite Profiles” section of your account.

Cookies & browser web storage. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Site may not work properly. Similarly, your browser settings may allow you to clear your browser web storage. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit

Interest-based advertising. Some of the business partners that collect information about users’ activities on or through the Site may be members of organizations or programs that provide choices to individuals regarding the use of their browsing behavior for purposes of targeted advertising. Users may opt out of use of their personal information for interest-based advertising by:

    Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings.

    Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.

    Platform opt-outs. The following advertising partners offer opt-out features that let you opt-out of use of your information for interest-based advertising:

       Aggregate Knowledge:

    Advertising industry opt-out tools. You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:
      Digital advertising Alliance:
      Network Advertising Initiative:

Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt-out on every browser and device that you use.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit

Google Analytics. To prevent the use of Google Analytics relating to your use of our Sites, you can download and install the browser plug-in available here

Third-party platforms or social media networks. If you choose to connect to the Site via a third-party platform or social media network, you may have the ability to limit the information that we may obtain from the third-party at the time you login to the Site using the third-party’s authentication service or otherwise connect your account. Subsequently, you may be able to control your settings through the third-party’s platform or service. If you withdraw our ability to access certain information from a third-party platform or social media network, that choice will not apply to information that we have already received from that third-party.
This Site is not directed to children under 16. We do not knowingly collect or solicit personal information from children under 16 on the Site. If you are under 16, please do not attempt to register an account or send any information about yourself to us. If we discover that we have collected personal information from children under 16, we will take commercially reasonable measures to promptly delete such information from our systems. If you are younger than age 18, you may use the Site only with the permission and involvement of your parent or guardian. If a parent or guardian becomes aware of his or her child has provided us with personal information without their consent, please contact us at
We may make available on our Sites, or link to, features that allow you to generate your own content or share information online (e.g., on our blog or product pages). Please do not embed personal information in the content you generate or share personal information online in public forums, because any such information can be collected and used by others. We have no control over, and take no responsibility for, the use, storage, dissemination or erasure of personal information embedded in user-generated content or shared on the Site. By posting personal information online in public forums, you may receive unsolicited messages from other parties.
We maintain technical, administrative, physical, electronic and procedural safeguards designed to protect the confidentiality and security of personal information provided to us. Unfortunately, despite these efforts, no security measures are failsafe and we cannot guarantee the security of your personal information.
The Site contains links to third party websites. We cannot control, and take no responsibility for, the content or privacy practices of such third-party websites. Please carefully review the privacy policy and any other applicable terms for such third-party websites.

International data transfer

We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be processed in the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.
If you have any further questions concerning this Policy, or would like to request to correct, update, or delete such information, please contact
This Policy was last updated on August 30, 2021. Any changes we may make to this Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back regularly to keep informed of updates or changes to this Privacy Policy.
Scope. This section describes how we collect, use, and share the Personal Information of California residents as a “business” under the California Consumer Privacy Act (“CCPA”) and their rights with respect to their Personal Information. For purposes of this section, “Personal Information” has the meaning given in the CCPA but does not include information exempted from the scope of the CCPA. Additionally, this section does not apply to information we collect from you in the course of communicating with you in your capacity as an employee, controlling owner, director, officer or contractor of an organization (i.e., company, partnership, sole proprietorship, non-profit or government agency) in the context of performing due diligence on, or providing or receiving products or services to or from, that organization. In some cases we may provide a different privacy notice to certain categories of California residents, such as job applicants, in which case that notice will apply instead of this section.
The list below summarizes the Personal Information we collect and use by reference to the categories specified in the CCPA in California Civil Code Section 1798.140(o), and describes our practices during the 12 months preceding the effective date of this Privacy Policy. The “categories we collect” refer to the categories described above in the section entitled Information Collection . Information you voluntarily provide to us, such as in free-form webforms, may contain other categories of Personal Information not described below.

    Identifiers: Contact data, Petite profile data, Registry data
    Commercial Information: Transaction data, Engagement data, Feedback
    Financial Information: Payment data, Transaction data
    Online Identifiers: Account data, Device data
    Internet or Network Information: Transaction data, Engagement data, Device data, Online activity data
    Geolocation Data: Device data
    Inferences: May be derived from Transaction data, Engagement data, Device data, Online activity data

For information about:

    The categories of sources of this information, see the section above entitled Information Collection;
    The business/commercial purposes for which we collect this information, see the section above entitled Use of Information; and
    The categories of third parties to which we disclose this information for business purposes, see the section above entitled Sharing of Information.
As a California resident, you have the rights listed below. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.

    Information. You can request the following information about how we have collected, used and shared your personal information during the past 12 months:
       The categories of Personal Information we have collected.
       The categories of sources from which we collected the Personal Information.
       The business or commercial purpose for collecting and/or selling Personal Information.
       The categories of third parties with whom we share the Personal Information.
       The categories of Personal Information that we sold or disclosed for a business purpose.
       The categories of third parties to whom the Personal Information was sold or disclosed for a business purpose.

    Access. You can request a copy of the Personal Information that we collected about you during the past 12 months.
    Deletion. You can ask us to delete the Personal Information that we collected from you during the past 12 months.
    Opt-out of sales. If we sell your Personal Information, you can opt-out of those sales.
    Nondiscrimination. You are entitled to exercise the rights described above free from discrimination as prohibited by the CCPA.
You may submit requests to exercise your California privacy rights described above as follows:
    Call: (844) 624-7663

We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.

We will need to verify your identity to process your information, access and deletion requests and reserve the right to confirm your California residency. To verify your identity, we may require you to log into your Maisonette account (if applicable), provide government identification, give a declaration as to your identity under penalty of perjury and/or provide additional information. Your authorized agent may make a request on your behalf upon our verification of the agent’s identity and our receipt of a copy of a valid power of attorney given to your authorized agent pursuant to California Probate Code Sections 4000-4465. If you have not provided your agent with such a power of attorney, you must provide your agent with signed permission to exercise your CCPA rights on your behalf, provide the information we request to verify your identity, and provide us with written confirmation that you have given the authorized agent permission to submit the request. Authorized agents are required by California law to implement and maintain reasonable security procedures and practices to protect their clients’ information.
We do not “sell” your Personal Information in the conventional sense of the term “sell”. However, like many companies online, we use services provided by Facebook and others that help deliver interest-based ads to you as described in the Advertising section above. Our use of these services may constitute a statutory “sale” of Personal Information to the providers of those services for purposes of the CCPA. You can find instructions on how to opt-out of the use of your personal information for interest-based advertising here: Do Not Sell My Personal Information.