Men's blú brief, South Beach

Say hello to blú: From partnering with fair trade suppliers, to ensuring our operations contribute to protecting our open waters, our founders have created a modern and sustainable line of performance wear, from the sketch to swim. Bonus: our styles offer protection from the elements, including UPF 20+ (YAY! to no sand in your shower and no sunburns!). Do you like flamingos? Ok, rhetorical question, everyone likes flamingos. The south beach was made for people who like to march to the beat of their own drum. Flamingos are unapologetically cool (and pink), and so are the ones who rock em. We proudly donate a portion of our profits to the Ocean Conservancy to support their efforts in international coastal clean-ups.

About blú Swimwear: Say hello to blú: From partnering with fair trade suppliers, to ensuring our operations contribute to protecting our open waters, our founders have created a modern and sustainable line of performance wear. Bonus: our styles offer protection from the elements, including UPF 20+ (YAY! to no sand in your shower and no sunburns!). We proudly donate a portion of our profits to the Ocean Conservancy to support their efforts in international coastal clean-ups.