Founded in 2015 by Katie Bocchino, a former elementary teacher passionate about literacy and imaginative spaces, the brand began as a creative project for her first daughter and has grown into a small family business. Katie and her husband run the company alongside their five children and a trusted team of local seamstresses who ethically handcraft each piece with decades of experience. Using OEKO-TEX certified, USA-printed fabrics, the brand focuses on high-quality, sustainable, and long-lasting designs while minimizing waste by using every fabric scrap.