The mima Philosophy Since its inception in 2009, mima has been known as one of the most elegant childcare brands on the market; flaunting fashion-forward design and attention to detail. mima is driven by a passion for design, care, and love. Our mission is to create not only useful, but meaningful, products that evoke emotions and make a personal connection with our customers. That’s why we are defined by these keywords: ‘ elegance reimagined ’