Laura Elf

Woman-founded Danish design brand Klarborg has one main goal — to spread joy, happiness, and hygge through its whimsical cast of characters. From its quirky elfs, each with their own personality traits, to its tiny, lighthearted Nisserikker ornaments, collectors can encapsulate a year, a specific event, an anniversary and so much more. Artist Etly Klarborg loved elfs and their significance in Danish folklore long before she started her company in 1986. She grew up with a vibrant imagination and created her first elf at just 4 years old, crafting it from mud while playing outside. The creatures helped connect her with her own mother, a storyteller whose personality shone bright. It is the childlike quality of the elfs that have endured for all these years.