Imogen Dress in Moody Floral

Founded by three women navigating the early days of motherhood, Ivy City was born from a sewing machine, a shared dream, and a quiet rebellion against the idea that moms have to lose themselves to be good mothers. What started at kitchen tables and nap times has grown into a brand—and a movement—rooted in love, resilience, and the belief that dressing up can still feel magical. Founded by three women navigating the early days of motherhood, Ivy City was born from a sewing machine, a shared dream, and a quiet rebellion against the idea that moms have to lose themselves to be good mothers. What started at kitchen tables and nap times has grown into a brand—and a movement—rooted in love, resilience, and the belief that dressing up can still feel magical.