Behind the Brand
Bambini Furtuna
Bambini Furtuna is a new line of topical health remedies that uses only the finest organic ingredients from Sicily to soothe everything from basic boo boos to stubborn ear infections. We chatted with Co-Founders Agatha Relota Luzco and Dr. Alan Greene and CEO Kim Walls about what they hope to achieve with the brand, the healing power of nature and why rituals are so important.
What were you hoping to achieve when you created Bambini Furtuna?
Agatha: As a mother of four, I wanted to provide the very best for my kids and my friends and for everyone. I had access to the most natural, organic ingredients and the most potent olive oil on my family’s farm in Sicily, La Furtuna Estate. I was lucky to team up with a world-renowned pediatrician like Dr. Greene and a super star CEO and product innovator like Kim. We have full control of the process from beginning to end, from sourcing the ingredients, to packaging and distribution. For me, it’s all about creating a brand that parents can trust.
Dr. Greene: We wanted to provide time-tested remedies from nature that are administered in ways that bond parents and their children. Parents are, themselves, the most powerful healers. When parents smile after seeing a child cry or they kiss the knee then, immediately, biochemically, the child changes. Endorphins come and the pain is physically, physiologically reduced. It’s not just an emotional thing. They actually have less pain. And they actually heal more quickly after that. The parents themselves adjusted the relationship to pain. We want to magnify that and honor that.
Bambini Furtuna uses only the finest plant-based ingredients from an organic farm in Sicily. Can you speak to the ingredients and what makes them so special?
Dr. Greene: I’ve been looking for a long time at the power of nature to advance healing, and the power of foods and plants, in particular, to help kids get better by signaling their body to ramp up all of those healing mechanisms. When the farm’s master ethnobotanist sent over the list of medicinal plants available there, it was like being a kid in a candy store. All of these things were possible, and with the purest ingredients straight from the source.
Kim: Yes, it’s amazing to be able to source ingredients from La Furtuna Estate. We know these ingredients were watered with rich, natural mineral springs and fed with a full spectrum of nutrients that can be passed on from the plants to our bodies. Plus, every ingredient that we choose for Bambini Furtuna goes through a rigorous testing and evaluation process to ensure it is safe, highest potency and truly effective.
Agatha: As a mother of four, I wanted to provide the very best for my kids and my friends and for everyone. I had access to the most natural, organic ingredients and the most potent olive oil on my family’s farm in Sicily, La Furtuna Estate. I was lucky to team up with a world-renowned pediatrician like Dr. Greene and a super star CEO and product innovator like Kim. We have full control of the process from beginning to end, from sourcing the ingredients, to packaging and distribution. For me, it’s all about creating a brand that parents can trust.
Dr. Greene: We wanted to provide time-tested remedies from nature that are administered in ways that bond parents and their children. Parents are, themselves, the most powerful healers. When parents smile after seeing a child cry or they kiss the knee then, immediately, biochemically, the child changes. Endorphins come and the pain is physically, physiologically reduced. It’s not just an emotional thing. They actually have less pain. And they actually heal more quickly after that. The parents themselves adjusted the relationship to pain. We want to magnify that and honor that.
Bambini Furtuna uses only the finest plant-based ingredients from an organic farm in Sicily. Can you speak to the ingredients and what makes them so special?
Dr. Greene: I’ve been looking for a long time at the power of nature to advance healing, and the power of foods and plants, in particular, to help kids get better by signaling their body to ramp up all of those healing mechanisms. When the farm’s master ethnobotanist sent over the list of medicinal plants available there, it was like being a kid in a candy store. All of these things were possible, and with the purest ingredients straight from the source.
Kim: Yes, it’s amazing to be able to source ingredients from La Furtuna Estate. We know these ingredients were watered with rich, natural mineral springs and fed with a full spectrum of nutrients that can be passed on from the plants to our bodies. Plus, every ingredient that we choose for Bambini Furtuna goes through a rigorous testing and evaluation process to ensure it is safe, highest potency and truly effective.
Can you tell us more about what "ritual-based" means and why it is so important?
Agatha: I’m a big believer in rituals. We all know that children thrive on having routine and they love consistency. One of my favorite rituals is Dreamy Hush Time. I rub it on the inside of my children’s hands, the insides of their wrists and the bottom of their feet. It signals to their body that it’s time to go to sleep and it helps to calm them down. It’s a beautiful ritual and it’s a bonding moment.
Dr. Greene: Rituals affect us biochemically and physiologically. We know that when you see mouthwatering food there is a physical reaction. There are dozens of changes throughout the body. It’s true with food but it’s also true with medicine. If we create a healing ritual and we specifically choose natural colors and aromas and a series of actions and words that you can say with a child so they can build associations, they work right away. And over time, if you do it again and again, the body will launch its own internal response.
Do you have a product you are particularly fond of and why?
Agatha: I don’t leave the house without Boo Boo Be gone. It’s amazing for dry hands, dry skin, scrapes and bruises because it has some arnica in it. You can also use it on the diaper area.
Dr. Greene: Sleep issues are among the most frustrating for parents, so Dreamy Hush Time is super high on my list. To be able to build a sleep ritual, that’s portable and gentle and beautiful was really wonderful.
Agatha: I’m a big believer in rituals. We all know that children thrive on having routine and they love consistency. One of my favorite rituals is Dreamy Hush Time. I rub it on the inside of my children’s hands, the insides of their wrists and the bottom of their feet. It signals to their body that it’s time to go to sleep and it helps to calm them down. It’s a beautiful ritual and it’s a bonding moment.
Dr. Greene: Rituals affect us biochemically and physiologically. We know that when you see mouthwatering food there is a physical reaction. There are dozens of changes throughout the body. It’s true with food but it’s also true with medicine. If we create a healing ritual and we specifically choose natural colors and aromas and a series of actions and words that you can say with a child so they can build associations, they work right away. And over time, if you do it again and again, the body will launch its own internal response.
Do you have a product you are particularly fond of and why?
Agatha: I don’t leave the house without Boo Boo Be gone. It’s amazing for dry hands, dry skin, scrapes and bruises because it has some arnica in it. You can also use it on the diaper area.
Dr. Greene: Sleep issues are among the most frustrating for parents, so Dreamy Hush Time is super high on my list. To be able to build a sleep ritual, that’s portable and gentle and beautiful was really wonderful.