JJ Rabbit is a design-focused, eco-conscious children's feeding brand that was started by husband and wife team, Kai and Michael. With backgrounds in fashion design and innovative product development and manufacturing, Kai and Michael were the dream team when they turned their focus towards children's products. Out of frustrations and late-night inspirations, JJ Rabbit was born. Who is JJ Rabbit? JJ Rabbit is always there with you during meal time, putting a little magic into every bite and every sip. He loves you and wants you to have fun. He believes in enjoying life and cherishing moments and can't wait to be a part of your family!