Painted Rainbow Tee, White/Artful Rainbow

Our take on graphic tees. Always soft, never with slogans that tell kids who they are. Says customer Carol: "I know it’s a simple tee, but it’s just what we look for: bright colors, comfort, and no commercial logos or branding. Just the thing for a day of play and exploring the world."

About Primary: Primary is on a mission to encourage every kid to be the truest version of themselves. They make a rainbow of simple, slogan-free styles for babies and kids—not boys and girls—that are soft, durable, and all free of itchy tags, bumpy seams, and other fussy details that get in the way of play.