Men's Classic blú Brief, Blue

Ah, our namesake. the blú suit had to be the deepest, boldest, most beautiful blúe that we could find. Made to celebrate the color of our expansive waters, the blú suit is a reminder of the beauty that surrounds our beautiful open waters. Adaptable to any environment - wet or dry - you’ll want to wear them every day. Just remember to wash them every once in a while.

About blú Swimwear: Say hello to blú: From partnering with fair trade suppliers, to ensuring our operations contribute to protecting our open waters, our founders have created a modern and sustainable line of performance wear. Bonus: our styles offer protection from the elements, including UPF 20+ (YAY! to no sand in your shower and no sunburns!). We proudly donate a portion of our profits to the Ocean Conservancy to support their efforts in international coastal clean-ups.