Kids Organic Pj Set In Snowy Reindeer, Cornflower Reindeer

Serving unexpected holiday inspiration, our favorite arctic pals are back in town and on our PJs to deliver warmth, softness, and jolly good vibes. Go wild and mix-and-match with festive solids and stripes.

About Primary: Primary is on a mission to encourage every kid to be the truest version of themselves. They make a rainbow of simple, slogan-free styles for babies and kids—not boys and girls—that are soft, durable, and all free of itchy tags, bumpy seams, and other fussy details that get in the way of play.