Kids Fair Isle Beanie, Iris Fair Isle

A go-to for blustery (or can’t-find-the-hairbrush) days, and our take on fair isle. It’s just as whimsical as the Shetland classics that inspired it, but with the bright colors and signature softness you’ve come to know and love from us.

About Primary: Primary is on a mission to encourage every kid to be the truest version of themselves. They make a rainbow of simple, slogan-free styles for babies and kids—not boys and girls—that are soft, durable, and all free of itchy tags, bumpy seams, and other fussy details that get in the way of play.