About Velveteen: With each collection, Velveteen brings to life their vision of a timeless California childhood filled with days spent exploring hidden pathways, sharing secrets with friends, and building memories. With a focus on the magical balance between soft fabrics, sophisticated color palettes, and carefully chosen accents and details, Velveteen's clothes are finely crafted with meticulous attention to detail. These are the clothes made for the child in all of us.