Founded in 2003, award winning Snapper Rock UPF50+ Swimwear is the first fashion forward, quality swim and beachwear company for children and their parents to ensure maximum sun protection. Their UPF50+ swimwear blocks 98% of harmful UVA/UVB rays and is chemical free. 'Snapper Rock’ comes from a legendary swimming, surfing and fishing spot in the Bay of Islands, in New Zealand. Founder and CEO, Liz Eglinton, lives in Auckland, New Zealand and grew up looking out onto the island of Snapper Rock. At Snapper Rock, they believe everyone has their very own ’Snapper Rock’ somewhere in the world!