Editor's Picks
6 Kids Swim Trends We Love
If you're on the hunt for the season's cutest swimwear for kids, we've got you covered. Whether you're shopping for a beach day, pool party, or vacation getaway, this season’s swimwear trends for 2025 are all about bold colors and retro styles. Here are the top 6 swim styles we think will be swarming the beaches this year.
Retro Stripes
According to our Design Director, Liliana Palau, "You can't go wrong with stripes! I wear them all the time and love the latest takes on swimsuits for kids." So this year, we're embracing tried-and-true nautical stripes and color-blocked rugby styles in bold colors.
Tutti Fruity
We're seeing fruit everywhere this spring and summer in happy, colorful prints ranging from delicate strawberries to cheeky cherries and oversized citrus. Sometimes it feels like fruit is a toddler's one true, lasting love, so why not bring that lovefest to the beach?
Highlighter Hues
Bright, bold, and impossible to miss—highlighter hues are making a splash in kids’ swimwear this season. From neon pinks to electric greens, these eye-catching shades bring a fun, energetic vibe to pool days and beach outings. Perfect for standing out in the sun, this trend is all about playful confidence and vibrant summer style.
Florals & Frills
Sweet, timeless, and full of charm—Florals & Frills bring a whimsical touch to kids' swimwear this season. Delicate floral prints, from vintage-inspired daisies to bold tropical blooms, pair perfectly with ruffled straps, peplum hems, and dainty bows. This trend is all about effortless elegance with a playful twist, making every beach day feel extra special.
Sporty Chic
Designed for little ones always on the move, Sporty Chic swimwear blends style with performance. Think sleek zip-up rash guards, color-blocked one-pieces, and surf-inspired sets that offer both sun protection and a cool, athletic vibe. With breathable fabrics, bold graphics, and streamlined silhouettes, this trend is perfect for kids who love to splash, swim, and play all day.
Seafarer Styles
From starfish to sailboats, we're seeing sea-themed prints storm the beaches this year.
