Noodle & Boo was founded by a mama whose babies had extremely sensitive skin and eczema. Working with chemists who specialize in natural and holistic skin care, each exclusive formula is developed to nourish, replenish and protect especially delicate, eczema-prone and sensitive skin. Since ingredient selection is key in developing safe and effective products, only mild, biocompatible, plant-based and natural ingredients are considered. Made in the USA, products are manufactured in FDA-approved, pharmaceutical environments to ensure product quality and integrity. Every formula is hypoallergenic and clinically-tested to minimize the risk of allergic reaction, as well as dermatologist-tested to verify optimality for skin sensitivities. Cruelty-free; no animal testing … ever. Founded with a strong commitment to help children in need, Noodle & Boo donates a significant percentage of its profit, every month, to St. Jude Children’s Hospital, Keep a Child Alive, Compassion and Save the Children.