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American Girl

At American Girl, they believe character is everything. For over 30 years, they’ve been a trusted partner for parents who want to raise their girls with confidence and character. Through the joy of play, they help girls discover their sense of self with timeless stories and memorable characters who instill important values like honesty, courage, kindness, and compassion. Together with parents, they’re inspiring a new generation to write their own history and create the world we all want to live in.

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