{"title":"Helloupdo","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eHello Updo began with our own hair story. For years, we were told our hair wasn’t good enough, but it always was. Every texture, curl, wave, and strand deserved care, not correction. We created Hello Updo to protect the hair we were once taught to fix, and quickly learned that nearly every woman carries a similar memory of being told her hair needed to be different.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAs our stories connected, the mission became bigger than us. The everyday essentials we all rely on—hair ties, scrunchies, scarves, and bonnets—should care for the hair we actually have. So we designed them with better materials, thoughtful construction, and silk that protects instead of pulling or breaking. Because your hair was always worthy of that level of care, exactly as it is.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"original-silk-sleep-scarf","title":"Original Silk Sleep Scarf","description":"\u003cp\u003eEight hours of sleep should be restorative — for your hair, it usually isn't. The Silk Sleep Scarf wraps your hair in 100% pure silk so it retains moisture overnight instead of losing it to friction on cotton, meaning you wake up to hair that's softer, smoother, and closer to how it went to bed. This is the night shift of The Hello Updo Method, our 24-Hour Hair Protection System.\u003c\/p\u003e\n\u003cp\u003eWear it as a protective sleep head wrap at night or a silk hair wrap, headband, or ponytail scarf during the day. Ideal for all hair types — straight, wavy, curly, coily, color-treated, and fine hair.\u003c\/p\u003e\n\u003cp\u003eNeed a smaller size? Also available as \u003ca href=\"https:\/\/helloupdo.com\/collections\/all\/products\/the-silk-day-scarf\" target=\"_blank\" rel=\"noopener\"\u003ea bandana\u003c\/a\u003e\u003c\/p\u003e","brand":"Hello Updo","offers":[{"title":"Default Title","offer_id":43511870881855,"sku":"b2aef85b-4396-4803-a88d-1762506ff550","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/6xuPz8hmSwDjFN8QK-Pcq7Zww.jpg?v=1783701174"},{"product_id":"cabana-skinny-silk-scrunchies","title":"Cabana Skinny Silk Scrunchies","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet our Skinny Silk Scrunchie, a sleek take on our award-winning midi scrunchies. Made from 100% silk and available in two thoughtfully designed sizes, they provide a secure yet gentle hold that reduces breakage and tugging while protecting your hair's natural health. The perfect everyday accessory for polished, healthy styles.\u003c\/p\u003e\n\u003cp\u003eAvailable in two sizes — Biggish (best for thick, long, curly, textured or high-density hair) and Smallish (best for straight or curly, fine, low-density, or short hair).\u003c\/p\u003e\n\u003cp\u003eLooking for a thicker scrunchie? Try our \u003ca href=\"https:\/\/helloupdo.com\/collections\/all\/products\/flora-silk-scrunchies\" rel=\"noopener\" target=\"_blank\"\u003eMidi Silk Scrunchie\u003c\/a\u003e\u003c\/p\u003e","brand":"Hello Updo","offers":[{"title":"Cabana \/ Small","offer_id":43511870914623,"sku":"68572cbb-6ab4-4610-926c-be47750b3e0f","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/7ZhgngO2BOMqa8VbPOEGaHgcE_b8969ebe-db8b-483c-a037-9e78ae74ce3b.jpg?v=1783701174"},{"product_id":"original-silk-bandana","title":"Original Silk Bandana","description":"\u003cp\u003eA bandana has always been a look — this one just happens to also act like a treatment. The Silk Bandana is your daily friction shield: it protects your lengths and scalp from sun exposure, and keeps wash-day-ready hair tucked and cared for in 100% pure silk. The day-shift piece of The Hello Updo Method, our 24-Hour Hair Protection System. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNeed a bigger size? Also available as a \u003ca href=\"https:\/\/helloupdo.com\/products\/silk-scarf\"\u003eSleep Scarf\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hello Updo","offers":[{"title":"Default Title","offer_id":43511872192575,"sku":"1108e221-9eb3-4091-990a-73d9e210dc2d","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/5yCwZvUryg8cFLR9Mc3BbQefY.jpg?v=1783701178"},{"product_id":"light-blue-silk-scrunchies","title":"Light Blue Silk Scrunchies","description":"\u003cp\u003eWinner of Best Scrunchie, Tools Category, Allure Best of Beauty 2025\u003c\/p\u003e\n\u003cp\u003eYour hair tie is quietly working against you. The Flora Silk Scrunchie is your fix — made from 100% pure silk that glides over strands instead of gripping them, so there's zero friction, zero crease lines, and far less breakage over time. It's the everyday anchor of The Hello Updo Method, our 24-Hour Hair Protection System.\u003c\/p\u003e\n\u003cp\u003eAvailable in two sizes — \u003cbr\u003eBiggish (best for long, thick, curly, textured or high-density hair) \u003cbr\u003eSmallish (best for straight or curly, fine, low-density, or short hair)\u003c\/p\u003e\n\u003cp\u003eLooking for a skinnier scrunchie? Try our \u003ca href=\"https:\/\/helloupdo.com\/products\/flora-skinny-silk-scrunchies\" target=\"_blank\" rel=\"noopener\"\u003eSkinny Silk Scrunchie\u003c\/a\u003e \u003c\/p\u003e","brand":"Hello Updo","offers":[{"title":"Light Blue \/ Large","offer_id":43511872323647,"sku":"4f8fd69c-b79d-4bf8-86a1-bab58a5e201d","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ Small","offer_id":43511872356415,"sku":"4074320d-1cc4-490d-8787-8e7a7872261d","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/iSJmBAXPc16ccZLQCA9tlrqNM_14cbbd19-69cd-42aa-9a39-04b47a14bc54.jpg?v=1783701181"},{"product_id":"lilac-silk-scrunchies","title":"Lilac Silk Scrunchies","description":"\u003cp\u003eWinner of Best Scrunchie, Tools Category, Allure Best of Beauty 2025\u003c\/p\u003e\n\u003cp\u003eYour hair tie is quietly working against you. The Flora Silk Scrunchie is your fix — made from 100% pure silk that glides over strands instead of gripping them, so there's zero friction, zero crease lines, and far less breakage over time. It's the everyday anchor of The Hello Updo Method, our 24-Hour Hair Protection System.\u003c\/p\u003e\n\u003cp\u003eAvailable in two sizes — \u003cbr\u003eBiggish (best for long, thick, curly, textured or high-density hair) \u003cbr\u003eSmallish (best for straight or curly, fine, low-density, or short hair)\u003c\/p\u003e\n\u003cp\u003eLooking for a skinnier scrunchie? Try our \u003ca href=\"https:\/\/helloupdo.com\/products\/flora-skinny-silk-scrunchies\" target=\"_blank\" rel=\"noopener\"\u003eSkinny Silk Scrunchie\u003c\/a\u003e \u003c\/p\u003e","brand":"Hello Updo","offers":[{"title":"Lilac \/ Large","offer_id":43511873667135,"sku":"3ecabc9e-02f8-4646-b385-6ea1bccfbac8","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Lilac \/ Small","offer_id":43511873699903,"sku":"ac3d417b-0218-4992-b7e7-22f527718e08","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/3fCX2h_ASmGIk4yFuKr0xeNi4_ab7a067b-fd37-40ee-a5f0-8f1fadadee03.jpg?v=1783701183"},{"product_id":"golden-hour-silk-sleep-scarf","title":"Golden Hour Silk Sleep Scarf","description":"\u003cp\u003eEight hours of sleep should be restorative — for your hair, it usually isn't. The Silk Sleep Scarf wraps your hair in 100% pure silk so it retains moisture overnight instead of losing it to friction on cotton, meaning you wake up to hair that's softer, smoother, and closer to how it went to bed. This is the night shift of The Hello Updo Method, our 24-Hour Hair Protection System.\u003c\/p\u003e\n\u003cp\u003eWear it as a protective sleep head wrap at night or a silk hair wrap, headband, or ponytail scarf during the day. Ideal for all hair types — straight, wavy, curly, coily, color-treated, and fine hair.\u003c\/p\u003e\n\u003cp\u003eNeed a smaller size? Also available as \u003ca href=\"https:\/\/helloupdo.com\/collections\/all\/products\/the-silk-day-scarf\" rel=\"noopener\" target=\"_blank\"\u003ea bandana\u003c\/a\u003e\u003c\/p\u003e","brand":"Hello Updo","offers":[{"title":"Golden Hour","offer_id":43511873798207,"sku":"6fc0b1e9-250b-43ab-b09c-21b0ac9dde19","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/aHDTjUGpNpPP5q8cIX-JGO6Us.jpg?v=1783701186"},{"product_id":"golden-hour-silk-bandana","title":"Golden Hour Silk Bandana","description":"\u003cp\u003eA bandana has always been known as a look — this one just happens to also act like a barrier. The Silk Bandana is your daily friction shield: it protects your lengths and scalp from sun exposure, and keeps wash-day-ready hair tucked and cared for in 100% pure silk. The day-shift piece of The Hello Updo Method, our 24-Hour Hair Protection System. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNeed a bigger size? Also available as a \u003ca href=\"https:\/\/helloupdo.com\/products\/silk-scarf\"\u003eSleep Scarf\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hello Updo","offers":[{"title":"Golden Hour","offer_id":43511873863743,"sku":"7aff98ef-2d8e-4302-a6ba-38ccbdbf002f","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/B0LWxyKMMEDJxSebgMU8zK9RQ.jpg?v=1783701189"},{"product_id":"sage-silk-scrunchies","title":"Sage Silk Scrunchies","description":"\u003cp\u003eWinner of Best Scrunchie, Tools Category, Allure Best of Beauty 2025\u003c\/p\u003e\n\u003cp\u003eYour hair tie is quietly working against you. The Flora Silk Scrunchie is your fix — made from 100% pure silk that glides over strands instead of gripping them, so there's zero friction, zero crease lines, and far less breakage over time. It's the everyday anchor of The Hello Updo Method, our 24-Hour Hair Protection System.\u003c\/p\u003e\n\u003cp\u003eAvailable in two sizes — \u003cbr\u003eBiggish (best for long, thick, curly, textured or high-density hair) \u003cbr\u003eSmallish (best for straight or curly, fine, low-density, or short hair)\u003c\/p\u003e\n\u003cp\u003eLooking for a skinnier scrunchie? Try our \u003ca href=\"https:\/\/helloupdo.com\/products\/flora-skinny-silk-scrunchies\" target=\"_blank\" rel=\"noopener\"\u003eSkinny Silk Scrunchie\u003c\/a\u003e \u003c\/p\u003e","brand":"Hello Updo","offers":[{"title":"Sage \/ Large","offer_id":43511873929279,"sku":"8d9e9771-f9c9-4fad-a298-376c968ba8b6","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Sage \/ Small","offer_id":43511873962047,"sku":"bd1c5235-9acb-4cd7-81c0-6985e7cbcabf","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/h3NIiLO9fkVNLr5ZRWhg_DQbU.jpg?v=1783701191"},{"product_id":"deep-green-silk-scrunchies","title":"Deep Green Silk Scrunchies","description":"\u003cp\u003eWinner of Best Scrunchie, Tools Category, Allure Best of Beauty 2025\u003c\/p\u003e\n\u003cp\u003eYour hair tie is quietly working against you. The Flora Silk Scrunchie is your fix — made from 100% pure silk that glides over strands instead of gripping them, so there's zero friction, zero crease lines, and far less breakage over time. It's the everyday anchor of The Hello Updo Method, our 24-Hour Hair Protection System.\u003c\/p\u003e\n\u003cp\u003eAvailable in two sizes — \u003cbr\u003eBiggish (best for long, thick, curly, textured or high-density hair) \u003cbr\u003eSmallish (best for straight or curly, fine, low-density, or short hair)\u003c\/p\u003e\n\u003cp\u003eLooking for a skinnier scrunchie? Try our \u003ca href=\"https:\/\/helloupdo.com\/products\/flora-skinny-silk-scrunchies\" target=\"_blank\" rel=\"noopener\"\u003eSkinny Silk Scrunchie\u003c\/a\u003e \u003c\/p\u003e","brand":"Hello Updo","offers":[{"title":"Deep Green \/ Large","offer_id":43511874060351,"sku":"c9a4d506-fa13-4b45-87f3-f8c53d769505","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Deep Green \/ Small","offer_id":43511874093119,"sku":"fd81d7c0-6009-47e5-96af-1fb79c45d4a2","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/U95So2OeN4HcUcwFejPVT5BpU_fa09644c-d169-40b8-8824-11d99b677b6b.jpg?v=1783701193"},{"product_id":"black-silk-scrunchies","title":"Black Silk Scrunchies","description":"\u003cp\u003eWinner of Best Scrunchie, Tools Category, Allure Best of Beauty 2025\u003c\/p\u003e\n\u003cp\u003eYour hair tie is quietly working against you. The Flora Silk Scrunchie is your fix — made from 100% pure silk that glides over strands instead of gripping them, so there's zero friction, zero crease lines, and far less breakage over time. It's the everyday anchor of The Hello Updo Method, our 24-Hour Hair Protection System.\u003c\/p\u003e\n\u003cp\u003eAvailable in two sizes — \u003cbr\u003eBiggish (best for long, thick, curly, textured or high-density hair) \u003cbr\u003eSmallish (best for straight or curly, fine, low-density, or short hair)\u003c\/p\u003e\n\u003cp\u003eLooking for a skinnier scrunchie? Try our \u003ca href=\"https:\/\/helloupdo.com\/products\/flora-skinny-silk-scrunchies\" target=\"_blank\" rel=\"noopener\"\u003eSkinny Silk Scrunchie\u003c\/a\u003e \u003c\/p\u003e","brand":"Hello Updo","offers":[{"title":"Black \/ Large","offer_id":43511875469375,"sku":"4a114999-dde7-4d61-8069-815ba08ae788","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Small","offer_id":43511875502143,"sku":"078d9a7a-2d40-4bbb-8e82-76cde4d426da","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/L-Tpg1tSDruOaYYGS95qzs3AM.jpg?v=1783701200"}],"url":"https:\/\/www.maisonette.com\/collections\/hello-updo.oembed","provider":"Maisonette","version":"1.0","type":"link"}