{"title":"Etta Loves","description":"Etta Loves transform baby essentials into sensory sensations using the wonder of science, to support babies' eye and brain development and give parents many priceless moments of calm. Etta Loves makes sensory play easy, versatile, more productive and most of all enjoyable for everyone.","products":[{"product_id":"sensory-hanging-squares-for-babies-first-year","title":"SENSORY HANGING SQUARES - for babies' first year","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTriple pack of hanging squares to make sensory play easy, anywhere.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThese scientifically sensory squares are reversible for 0-4 months and 5+ months and their versatile nature makes them perfect to attach to the baby gym, car seat or pram. The patterns have been designed to support babies' cognitive and visual development.\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePack includes a trio of hanging squares - 1 x fern \/ sycamore (with rattle), 1 x chequers \/ illusion with crinkle and 1 x dalmatian \/ mirror presented in a stylish box outer.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Prints","offer_id":43165282533439,"sku":"407270fd-d0ee-469a-b9c2-0226f2b516c7","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/kmgi3tGqhC5jxoCvMkeahODrE_f0959ad9-0c88-4613-9094-a0ef7a0c337b.jpg?v=1777956578"},{"product_id":"xl-fern-print-muslin-multi-purpose-square-blanket","title":"FERN MUSLIN - for newborn to 4 months old babies","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003cp\u003eXL supersoft sensory muslin square in high contrast black and white. Designed to the millimeter\u003cspan\u003e alongside our consultant orthoptist, \u003c\/span\u003eto support babies' cognitive and visual development between birth and around four months.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165282598975,"sku":"a2f9d1b8-d272-4981-bb07-733c66389201","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/intX1azrP5H0Wo7KcA1ZHz4ws_a58ba66a-ded1-4b1c-addf-1e404d50e5d3.jpg?v=1781194052"},{"product_id":"plant-print-muslins-burp-cloths","title":"Plant Print Muslins Burp Cloths","description":"\u003cp\u003eTriple pack of supersoft sensory muslin squares in high contrast black and white patterns. Designed to the millimeter to support babies' cognitive and visual development between birth and around four months alongside our consultant orthopist (expert in children's vision).\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe ultimate multi-tasker also delivers sensory calm through our scientific patterns, created alongside our consultant orthoptist.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/pages\/faqs\" title=\"what can I use a muslin for\"\u003eLearn tips on how to use our muslins on our FAQ page here\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165282730047,"sku":"a6954b3f-e6ab-4d1c-b079-e03ebc1336ec","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/mDasBZC5V17ym3Sj1CUJP87n4_9bc4cff4-23d3-4271-9cbd-fd3e05459fdb.jpg?v=1777956899"},{"product_id":"animal-print-muslin-burp-cloths","title":"ANIMAL PRINT 2-PACK MUSLIN SQUARES - for 0 to 4 months \u0026 5+ month old babies","description":"\u003cp\u003eTwo pack of supersoft sensory muslin squares, \u003cmeta charset=\"UTF-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eone from each age range from our best selling animals collection.\u003c\/span\u003e Expertly scaled and colored to support babies' cognitive and visual development between birth and around 1 year old.\u003c\/p\u003e\n\u003cp\u003ePerfect as a burp cloth, for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165282795583,"sku":"2681ce5e-1438-4f66-b74c-42ea4555db5d","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/CAF5WRa0Q9LSkz4-K0dKBUk-0_795f0fe4-7d70-49da-83b4-e3738278e449.jpg?v=1781194053"},{"product_id":"plant-print-reversible-sensory-strip","title":"Plant Print Reversible Sensory Strip","description":"\u003cp\u003eOur sensory strip provides perfect stimulation for in the pram and tummy time. Reversible fern (newborn-4 month print) and sycamore print (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/p\u003e\n\u003cp\u003eDesigned alongside our consultant orthoptist specifically to \u003ca href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\"\u003esupport babies' visual and cognitive development throughout their first year.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSimply attach round the edge of your baby's pram for calm and developmental journeys, or stand it up in front of them during tummy time - as the pattern will encourage your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they try to push up to make more sense of the print before them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/sensory-strip\" title=\"tummy time high contrast toy\"\u003eShop all Sensory Strips here\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165282762815,"sku":"c55f03ec-e690-40ea-b186-181c21460aaa","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/4tUNwj2sdKB-5wd_lHLK5zni8_7d2c9c10-bbf2-461f-98e2-e44e049706fb.jpg?v=1777957107"},{"product_id":"etta-loves-x-keith-haring-baby-muslin-for-newborn-to-4-months-old-babies","title":"ETTA LOVES x KEITH HARING 'BABY' MUSLIN - for newborn to 4 months old babies","description":"\u003cp\u003eXL supersoft sensory muslin square in Keith Haring's iconic 'Baby' print. High contrast black and white, rescaled to the millimetre to support babies' cognitive and visual development between birth and around four months.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Prints","offer_id":43165282828351,"sku":"4a729414-70c5-46bf-94c5-7b18708c4af2","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/tYm03MGooHpG8-EEBVDpK9VH4_e74f98e0-262d-445f-a5a9-c55772659191.jpg?v=1777956795"},{"product_id":"etta-loves-x-walala-studio-reversible-muslin-blanket-1","title":"Etta Loves x Walala Studio Reversible Muslin Blanket","description":"\u003cp\u003e Our organic cotton triple layer blanket provides perfect sensory stimulation on the go, having a cuddle or for happier tummy time and the Camille Walala artwork will bring everyone joy. Reversible 'Mono' (newborn-4 month print) and 'Shapes' (5+ months) in super-soft organic cotton with a black trim.\u003c\/p\u003e\n\u003cp\u003eThe two stunning patterns have been designed by Camille Walala using inputs from Etta Loves' expert knowledge of infant vision, to deliver the perfect visual experience to support babies' visual and cognitive development and take the guesswork out of sensory play.\u003c\/p\u003e\n\u003cp\u003eComes in our gorgeous box packaging making it the perfect gift too. \u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Walala Studio collaboration \u003ca href=\"https:\/\/us.ettaloves.com\/collections\/etta-loves-x-walala-studio\" title=\"etta loves camille walala studio baby sensory collection\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Etta Loves","offers":[{"title":"Multi","offer_id":43165282861119,"sku":"3df4af7d-3226-433c-b0a5-bf435b5ebeb0","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/zoJYTvOlb3QgWOTEQtg1kOUsI_b243deac-eed2-4177-9a66-2f80d4605c22.jpg?v=1777957139"},{"product_id":"leopard-print-double-lay-knotted-muslin-lovey","title":"Leopard Print Double Lay Knotted Muslin Lovey","description":"\u003ch3\u003eSuper soft, super cute lovey in our stunning blue leopard print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever pattern but will also fiddle with the adorable floppy ears with their soft strokable plush fabric, providing an additional sensory experience.\u003c\/h3\u003e\n\u003cp\u003eOur leopard print has been designed\u003cspan data-mce-fragment=\"1\"\u003e alongside our consultant orthoptist \u003c\/span\u003eto \u003ca title=\"science back baby toys\" href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\"\u003esupport babies visual and cognitive development from 5 months to around 1 year.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e9in x 14in double lay knotted muslin.\u003c\/p\u003e\n\u003cp\u003eMade from: 100% Organic Cotton Muslin, Polyester plush ear inner\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"muslin loveys\" href=\"https:\/\/us.ettaloves.com\/collections\/loveys-teethers\"\u003eShop all loveys and teethers here\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003eBy 8 months old, babies are far better at judging distances\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Etta Loves","offers":[{"title":"Prints","offer_id":43165282893887,"sku":"f6d90941-d705-4ad1-b438-e4f8a1a1e1d9","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/Pgp_fS4k8h1C0xQXH7rGL1klY_cca9db53-bdd8-4820-a804-0f3199027794.jpg?v=1780341675"},{"product_id":"leopard-print-muslin-burp-cloths","title":"Leopard Print Muslin Burp Cloths","description":"\u003cp\u003e\u003cb\u003e\u003c\/b\u003eTriple pack of supersoft sensory muslin squares in our three Leopard Print colourways. \u003cspan data-mce-fragment=\"1\"\u003eDesigned with precise scales and colours that support babies' cognitive and visual development from 5 months onwards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe ultimate multi-tasker also delivers sensory calm through our scientific patterns, created alongside our consultant orthoptist.\u003c\/p\u003e\n\u003cp\u003e\u003ca data-mce-fragment=\"1\" title=\"what can I use a muslin for\" href=\"https:\/\/us.ettaloves.com\/pages\/faqs\"\u003eFind tips on how to use our muslins on our FAQ page here\u003c\/a\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165282926655,"sku":"6f71bf61-5a5c-48c5-8630-0dfc05558929","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/4b32AMnLHKjF3_q0WoDRLuvPY_f8ce77c1-795d-4182-a97a-b0a2e3c1c803.jpg?v=1781194038"},{"product_id":"plant-print-muslin-burp-cloths","title":"PLANT PRINT 2-PACK MUSLIN SQUARES - for 0 to 4 months \u0026 5+ month old babies","description":"\u003ch4\u003e\u003c\/h4\u003e\n\u003cp\u003eTwo pack of supersoft sensory muslin squares,\u003cspan data-mce-fragment=\"1\" style=\"font-size: 0.875rem;\"\u003eone from each age range from our stunning plant print collection.\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e Expertly scaled and colored to support babies' cognitive and visual development between birth and around 1 year old.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect as a burp cloth, for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165284040767,"sku":"3fc76c2f-28ec-4942-aa67-cade8dfc6a7a","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/nG5gWv-48Cx7-72e4zmmMBlWI_2cf1dad6-ea1a-4aaa-8aef-5cfba32eea03.jpg?v=1777976461"},{"product_id":"xl-sycamore-print-muslin-multi-purpose-square-blanket","title":"SYCAMORE MUSLIN - for 5+ months old babies","description":"\u003cp\u003eXL supersoft sensory muslin square in \u003cmeta charset=\"UTF-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003estriking new sycamore print. Designed with precise scales and colours that support babies' cognitive and visual development from 5 months to around a year old.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165284433983,"sku":"4565bddc-d136-401c-a1e8-9c67f5250dec","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/HuMRUrz2iBr0D-Z9UsiVfoIg_657d2665-6a7d-49c1-9b38-b60a4bd93743.jpg?v=1781194062"},{"product_id":"animal-print-muslin-burp-cloths-1","title":"Animal Print Muslin Burp Cloths","description":"\u003ch4\u003e\n\u003cb\u003e\u003c\/b\u003eTriple pack of supersoft sensory muslin squares in high contrast black and white patterns. Designed to the millimeter to support babies' cognitive and visual development between birth and around four months.\u003c\/h4\u003e\n\u003ch4\u003eThe ultimate multi-tasker also delivers sensory calm through our scientific patterns, created alongside our consultant Orthoptist.\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165284466751,"sku":"1424c6e3-d330-4cb1-be1f-06cba8584a0a","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/ET9nVy7pYNHMLzp8Yu1_AjSA8_d589a722-3c2a-43c1-bb49-d3cc378fb002.jpg?v=1777956815"},{"product_id":"xl-starfish-print-muslin-multi-purpose-square-blanket","title":"XL Starfish Print Muslin Multi-Purpose Square Blanket","description":"\u003cp\u003eXL supersoft sensory muslin square in high contrast black and white. Designed to the millimetre to support babies' cognitive and visual development between birth and around four months.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"what can I use a muslin for\" href=\"https:\/\/us.ettaloves.com\/pages\/faqs\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/us.ettaloves.com\/pages\/faqs\"\u003eFind tips on how to use our muslins on our FAQ page here\u003c\/a\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Prints","offer_id":43165284499519,"sku":"d367dc54-8dd7-4cac-86ce-a0a7e873f7e9","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/0iaingTvVUKierTDP5rvazhME_85a10fa6-f513-48d8-84a1-732688d6246f.jpg?v=1778683874"},{"product_id":"xl-dandelion-muslin-for-newborn-to-4-months-old-babies","title":"XL DANDELION MUSLIN - for newborn to 4 months old babies","description":"\u003cp\u003eXL supersoft sensory muslin square in high contrast black and white. Designed to the millimeter\u003cspan data-mce-fragment=\"1\"\u003e alongside our consultant orthoptist, \u003c\/span\u003eto support babies' cognitive and visual development between birth and around four months.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Prints","offer_id":43165284565055,"sku":"aca7d30e-7db0-4ef4-881d-84fc0801d032","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/v7tPPY7_9_rKGE5IqCBzWt7eA_b17641a9-20af-4036-a133-96aded371752.jpg?v=1777956867"},{"product_id":"fern-print-double-lay-knotted-muslin-lovey","title":"Fern Print Double Lay Knotted Muslin Lovey","description":"\u003ch4\u003eSuper soft, super cute lovey in our stunning fern print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever pattern but will also fiddle with the adorable floppy ears with their soft strokable plush fabric, providing an additional sensory experience.\u003c\/h4\u003e\n\u003cp\u003eOur fern print has been designed to \u003ca title=\"high contrast baby eye development aids\" href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\"\u003esupport babies visual and cognitive development from birth to around 4 months.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e9in x 14in double lay knotted muslin.\u003c\/p\u003e\n\u003cp\u003eMade from: 100% Organic Cotton Muslin with Polyester plush ears\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe\u003c\/span\u003e\u003cspan\u003e Lullaby Trust recommend a \u003c\/span\u003e\u003ca href=\"https:\/\/www.lullabytrust.org.uk\/safer-sleep-advice\/clear-cot\/\" title=\"Lullaby Trust Clear Cot\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eclear cot\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003efor baby's first year to reduce the risk of SIDS. \u003c\/span\u003e\u003cspan\u003eThey advise not to leave a baby under a year alone with any sleep aid or comforter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/loveys-teethers\"\u003e Shop all loveys and teethers here\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003eBabies develop 3D vision at around 4 months old, when both eyes start working as a pair\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165284532287,"sku":"79bdd33f-d15c-431e-bedb-453cc42e945e","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/beNGdaY7ipR44FUQEj8DrLfBk_6d3909e3-a2e8-4309-a9db-29cf145d6fa3.jpg?v=1780654780"},{"product_id":"keith-haring-baby-teether","title":"KEITH HARING 'BABY' NATURAL RUBBER TEETHER","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eSoothe painful gums and stimulate little ones' senses with this 100% natural rubber, hole free teether designed to take some of the pain away from teething (for babies and their parents!) in the shape of Keith Haring's 'Baby' icon\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe soft and flexible rubber is gentle on baby's delicate gums, making it suitable for even the youngest of teethers. One side is smooth whilst the other has raised bumps for additional relief from teething pain. it's also the perfect size and shape for little hands to hold.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis teether is easy to clean and maintain, simply rinse with warm water after use and allow to air dry. Its durable design ensures that it can withstand even the most vigorous of chewing, making it a long-lasting addition to any teething routine.\u003c\/p\u003e\n\u003cp\u003e4x9in in the shape of Keith Haring's iconic 'Baby' artwork produced in \u003cspan data-mce-fragment=\"1\"\u003epartnership with The Keith Haring Foundation \u0026amp; Artestar NYC \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade of 100% natural rubber, fully sealed for no nasties. Wash before first use. \u003c\/p\u003e\n\u003cp\u003eShop the full Keith Haring collection \u003ca title=\"Keith Haring product collection\" href=\"https:\/\/us.ettaloves.com\/collections\/etta-loves-x-keith-haring\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003eYour baby's complete set of milk teeth are usually on show by the age of 3 years old.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Black","offer_id":43165284597823,"sku":"73db0992-52d2-4d69-a7cb-031b3203fcf3","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/v8EBUZNIeigMO4e8aE8RuLjMk_bf6abc6f-0a36-4a63-8aab-a313c5ba73a3.jpg?v=1777956983"},{"product_id":"etta-loves-x-keith-haring-reversible-sensory-strip-1","title":"Etta Loves X Keith Haring Reversible Sensory Strip","description":"\u003cp\u003eOur sensory strip provides perfect stimulation for in the pram and tummy time, featuring Keith Haring's striking 'Baby' (newborn-4 month print) and 'Brazil\" artwork (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/p\u003e\n\u003cp\u003eKeith Haring's art has been expertly scaled and recolored by our consultant orthoptist specifically to \u003ca title=\"High contrast pram toy\" href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\" data-mce-href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\"\u003esupport babies' visual and cognitive development throughout their first year.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSimply attach round the edge of your baby's pram for calm and developmental journeys, or stand it up in front of them during tummy time - as the pattern will encourage your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they try to push up to make more sense of the print before them. Don't forget to flip to 'Brazil' as your baby reaches 5 months old.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eAS SEEN ON KEEPING UP WITH THE KARDASHIANS\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"tummy time high contrast toy\" href=\"https:\/\/us.ettaloves.com\/collections\/sensory-strip\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/us.ettaloves.com\/collections\/sensory-strip\"\u003eShop all Sensory Strips here\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Prints","offer_id":43165284630591,"sku":"9c869646-9623-4fa2-ada2-05e5a6f29ef3","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/snC4jL4lK7QSJNbzRf61uzTUY_752ca201-9022-4858-a6ec-98552f533a2d.jpg?v=1777957116"},{"product_id":"print-double-lay-knotted-muslin-lovey","title":"Print Double Lay Knotted Muslin Lovey","description":"\u003ch3\u003eSuper soft, super cute lovey in our striking zebra print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever pattern but will also fiddle with the adorable floppy ears with their soft strokable plush fabric, providing an additional sensory experience.\u003c\/h3\u003e\n\u003cp\u003eOur zebra print has been designed to \u003ca title=\"high contrast baby eye development aids\" href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\"\u003esupport babies visual and cognitive development from birth to around 4 months.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e9in x 14in double lay knotted muslin.\u003c\/p\u003e\n\u003cp\u003eMade from: 100% Organic Cotton Muslin with Polyester plush ears\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe\u003c\/span\u003e\u003cspan\u003e Lullaby Trust recommend a \u003c\/span\u003e\u003ca href=\"https:\/\/www.lullabytrust.org.uk\/safer-sleep-advice\/clear-cot\/\" title=\"Lullaby Trust Clear Cot\" data-mce-href=\"https:\/\/www.lullabytrust.org.uk\/safer-sleep-advice\/clear-cot\/\" target=\"_blank\"\u003eclear cot\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003efor baby's first year to reduce the risk of SIDS. \u003c\/span\u003e\u003cspan\u003eThey advise not to leave a baby under a year alone with any sleep aid or comforter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/loveys-teethers\"\u003e Shop all loveys and teethers here\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003eBabies develop 3D vision at around 4 months old, when both eyes start working as a pair\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165284728895,"sku":"21fe9e02-c851-45cf-8482-3abd1227abd6","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/aiCASe-33oyNF5cJaLY9ehVG0_a9c8a21f-adaf-4fcc-a40c-e0b98804a6fb.jpg?v=1777956898"},{"product_id":"wooden-puzzle-board-etta-loves-x-walala-studio","title":"WOODEN PUZZLE BOARD - ETTA LOVES X WALALA STUDIO","description":"\u003cp\u003eThis stunning puzzle board is a treat for little hands and eyes. 6 colourful wooden shapes, with a sensory monochrome reveal underneath, will have your little one captivated whilst supporting their hand-eye co-ordination and motor skills development.\u003c\/p\u003e\n\u003cp\u003eAs well as shape-sorting they can also play by stacking the pieces and seeing what they can balance.\u003c\/p\u003e\n\u003cp\u003eFeaturing shapes and patterns from our artist collaboration with Walala Studio, this will quickly become their favourite toy (and probably yours too)\u003c\/p\u003e\n\u003cp\u003eSuitable from 1 year onwards.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Multi","offer_id":43165284761663,"sku":"cb834c1e-c621-49a3-9471-36b9ed490533","price":33.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/shXO9nNF6ia1G6qjBEXxrA1TA_fa708762-3ae9-4bc9-afee-d156203386aa.jpg?v=1777957168"},{"product_id":"sensory-flexible-rubber-teether","title":"SENSORY RUBBER TEETHER - WHITE","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eSoothe painful gums and stimulate little ones' senses with this 100% natural rubber, hole free teether designed to take some of the pain away from teething (for babies and their parents!)\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe soft and flexible rubber is gentle on baby's delicate gums, making it suitable for even the youngest of teethers.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned in the shape of our logo, it's easy for little hands to grip and hold, whilst the raised bumps provide relief to tiny mouths.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis teether is also easy to clean and maintain, simply rinse with warm water after use and allow to air dry. Its durable design ensures that it can withstand even the most vigorous of chewing, making it a long-lasting addition to any teething routine.\u003c\/p\u003e\n\u003cp\u003eAvailable in black and white, with and without mini muslins for extra sensory support - shop our full range of teethers\u003cspan\u003e \u003c\/span\u003e\u003ca title=\"sensory baby teethers\" href=\"https:\/\/www.ettaloves.com\/collections\/teethers\" data-mce-href=\"https:\/\/www.ettaloves.com\/collections\/teethers\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e4x4.5in in shape of Etta Loves logo\u003c\/p\u003e\n\u003cp\u003eMade of 100% natural rubber, fully sealed for no nasties\u003c\/p\u003e\n\u003cp\u003eWash before first use. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003eYour baby's complete set of milk teeth are usually on show by the age of 3 years old.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Prints","offer_id":43165284794431,"sku":"a5f32dcb-3564-4cf6-8363-9270460cf849","price":16.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/Y8Ec6oMh2hWjNHaJxFVcJYsjQ_93713747-cb52-4b44-bab2-3487d6ee9852.jpg?v=1777957131"},{"product_id":"xl-eyes-print-muslin-multi-purpose-square-blanket","title":"XL EYES MUSLIN - for newborn to 4 months old babies","description":"\u003cp\u003eXL supersoft sensory muslin square in high contrast black and white. Designed to the millimeter to support babies' cognitive and visual development between birth and around four months.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Prints","offer_id":43165284859967,"sku":"163b5d71-4ea1-407d-ad61-532d758dc1fe","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/OCN9Myxtl5pAGKuSnVIX77bp0_3d104438-f3e7-465e-8091-443c4b292949.jpg?v=1777956440"},{"product_id":"etta-loves-x-keith-haring-xl-brazil-print-muslin-multi-purpose-square-blanket-1","title":"Etta Loves X Keith Haring XL 'Brazil' Print Muslin Multi-Purpose Square Blanket","description":"\u003cp\u003eXL supersoft sensory muslin square in our Keith Haring collaboration print 'Brazil' - scaled and recolored by our Orthoptist to support babies' cognitive and visual development from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/us.ettaloves.com\/pages\/faqs\" title=\"what can I use a muslin for\" data-mce-href=\"https:\/\/us.ettaloves.com\/pages\/faqs\"\u003eFind tips on how to use our muslins on our FAQ page here\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Prints","offer_id":43165284925503,"sku":"39c8a075-6aab-4463-abaa-ae2c358a539d","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/ZEqMF9onLnHMH2qoFMDpfgW2Y_0a00e053-d6e3-4119-a7f8-3daa0d75210d.jpg?v=1777957064"},{"product_id":"natural-rubber-sensory-bath-toys-3-pack-suitable-from-birth","title":"NATURAL RUBBER SENSORY BATH TOYS 3-PACK - Suitable from birth","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThese playful bath toys have been designed to support babies' visual and cognitive development through their patterns, scales and colors.\u003c\/p\u003e\n\u003cp\u003eHand painted on one side with raised features on the reverse for a physical sensory experience as well as a visual one.\u003c\/p\u003e\n\u003cp\u003eBabies' will love the look and feel of the natural rubber, and they're as good for chewing as they are for water play. They're also fully sealed so no nasties can get in.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165284958271,"sku":"6dc8c99a-6577-4a2e-8590-fd8f99c9277a","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/Znetx76CkfCV7bSIeYBnCUiJg_375855d2-6098-4dda-bff3-7184db1dd065.jpg?v=1777956802"},{"product_id":"etta-loves-x-keith-haring-reversible-round-playmat-1","title":"Etta Loves X Keith Haring Reversible Round Playmat","description":"\u003ch3\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eOur organic cotton playmat provides perfect stimulation for tummy time and playtime and with its striking Keith Haring prints will be loved by everyone. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5+ months) in soft organic cotton with a comfy padded fill.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eKeith Haring's artwork has been expertly scaled and colored by our consultant orthoptist specifically to \u003ca href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\" title=\"Keith Haring print kids\"\u003esupport babies' visual and cognitive development throughout their first year.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe patterns also encourage your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to make more sense of the print before them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/sensory-playmats\"\u003eShop our range of sensory playmats here\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Prints","offer_id":43165284991039,"sku":"c169f902-b26f-4880-bcc5-8c15d0845aee","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/8hSk3j4uT1rh2RzfRsT9ZI6q4_2af70134-963f-4ff0-9d53-c3293f15e29d.jpg?v=1777957370"},{"product_id":"plant-print-muslin-blanket-reversible-newborn-to-4-months-5-months","title":"PLANT PRINT MUSLIN BLANKET - reversible newborn to 4 months \/ 5+ months","description":"\u003cp\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, having a cuddle or for happier tummy time, and the striking stylish prints will be loved by everyone. Reversible fern (newborn-4 month print) and sycamore print (5+ months) in super-soft organic cotton.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOur patterns are expertly scaled and colored by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165285023807,"sku":"a76c9e5b-0b67-45c1-b1dc-5e4c05e0079a","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/wD7esxkyO1BZDcKoB2SK9oxE0_6a07a713-cdb2-4a4d-a957-5c04cc5c43ce.jpg?v=1777956893"},{"product_id":"animal-print-muslin-triple-layer-reversible-blanket","title":"ANIMAL PRINT MUSLIN BLANKET - reversible newborn to 4 months \/ 5+ months","description":"\u003cp\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, having a cuddle or for happier tummy time, and the striking stylish prints will be loved by everyone. Reversible dalmatian (newborn-4 month print) and leopard print (5+ months) in super-soft organic cotton..\u003c\/p\u003e\n\u003cp\u003eOur patterns are expertly scaled and colored by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165285056575,"sku":"962a39fd-91bc-4a4e-9334-db6b1d3a1412","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/c63gTE0Bd_Kfg0U8Y60HgntL4_f3dd778e-fe93-4cb9-8df2-00f83fd7c93f.jpg?v=1781194038"},{"product_id":"etta-loves-x-walala-studio-2-pack-muslin-squares-1","title":"Etta Loves x Walala Studio 2-Pack Muslin Squares","description":"\u003cp\u003eTwo pack of supersoft sensory muslin squares, designed by Camille Walala using inputs from Etta Loves' expert knowledge of infant vision, to deliver the perfect visual experience to support babies' visual and cognitive development from birth to their first birthday and beyond.\u003c\/p\u003e\n\u003cp\u003ePerfect for feeding, for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Walala Studio collaboration \u003ca href=\"https:\/\/us.ettaloves.com\/collections\/etta-loves-x-walala-studio\" title=\"etta loves camille walala studio baby sensory collection\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Etta Loves","offers":[{"title":"Multi","offer_id":43165285089343,"sku":"e8b88f1c-1a96-4b62-ba1c-a835635485e9","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/B439Hdd79ADreiv6FWdI-rdpQ_6d103150-34d9-4713-958a-69c175199b66.jpg?v=1778202509"},{"product_id":"etta-loves-x-keith-haring-2-pack-muslin-squares-for-0-to-4-months-5-month-old-babies","title":"ETTA LOVES x KEITH HARING 2-PACK MUSLIN SQUARES - for 0 to 4 months \u0026 5+ month old babies","description":"\u003cp\u003eTwo pack of supersoft sensory muslin squares, one of each of Keith Haring's iconic 'Baby' print and colorful 'Brazil' print. Expertly rescaled and recolored to support babies' cognitive and visual development between birth and around 1 year old.\u003c\/p\u003e\n\u003cp\u003ePerfect as a burp cloth, for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165285679167,"sku":"3ddeef5f-5d8e-4aa5-9682-6e5e879dc0b2","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/TO2XqKHw_GwiNLYjK9NGJTZNI_a555d177-ad48-41f2-8aa1-f2cf8c0dc9c5.jpg?v=1777956569"},{"product_id":"sky-print-muslin-burp-cloths","title":"SKY PRINT MUSLIN 3-PACK - for newborn to 4 month old babies","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTriple pack of super-soft sensory muslin squares in our scientifically designed patterns. Designed to the millimeter to support babies' cognitive and visual development between birth and around four months.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eResearch conducted by The Sussex Baby Lab for Etta Loves shows that from 2 months old babies are captivated by black and white patterns that include a splash of vivid color - which is why one muslin in this pack includes a vibrant blue, alongside two monochrome designs.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165285711935,"sku":"dea0421d-6bbc-4166-8147-a9c0d10ff513","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/Vn-cu_8OladPX3ggn7pfYtxuE_0238970e-f837-4bae-b8cf-412b42fa39fe.jpg?v=1777957000"},{"product_id":"etta-loves-x-walala-studio-shapes-muslin-1","title":"Etta Loves x Walala Studio 'Shapes' Muslin","description":"\u003cp\u003eXL supersoft sensory muslin square in our exclusive Camille Walala 'Shapes' artwork. This joyful and colorful pattern has been designed to be both visible and interesting for babies, to support their cognitive and visual development between birth and around four months. They'll find the overlays and 3D shapes fascinating and captivating as their eyes develop across their first year and beyond.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind it up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Walala Studio collaboration \u003ca title=\"etta loves camille walala studio baby sensory collection\" href=\"https:\/\/us.ettaloves.com\/collections\/etta-loves-x-walala-studio\"\u003ehere\u003c\/a\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-walala-studio\" title=\"etta loves camille walala studio baby sensory collection\" data-mce-href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-walala-studio\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Etta Loves","offers":[{"title":"Multi","offer_id":43165285744703,"sku":"0af2e4bb-6b14-42d9-a656-f34aa15da8af","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/CIkbmf4ncWS5OZT3BHnEV1PA_25389a34-a6b9-47c1-af80-85cdbbaf4e1e.jpg?v=1778242857"},{"product_id":"etta-loves-x-walala-studio-mono-muslin-1","title":"Etta Loves x Walala Studio 'Mono' Muslin","description":"\u003cp\u003eXL supersoft sensory muslin square in our exclusive Camille Walala 'Mono' artwork. High contrast black and white, designed to be both visible and interesting for babies, to support their cognitive and visual development between birth and around four months.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind it up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Walala Studio collaboration \u003ca title=\"etta loves camille walala studio baby sensory collection\" href=\"https:\/\/us.ettaloves.com\/collections\/etta-loves-x-walala-studio\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Etta Loves","offers":[{"title":"Multi","offer_id":43165285777471,"sku":"38ddc8da-335e-40ae-83d0-70a0a20c85ee","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/tAcgSmX6qmbPcZxuS8nKlI65w_707fc8e5-07d9-4421-8514-8a6fa7fcf250.jpg?v=1777957228"},{"product_id":"sensory-flexible-rubber-teether-1","title":"SENSORY RUBBER TEETHER - BLACK","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eSoothe painful gums and stimulate little ones' senses with this 100% natural rubber, hole free teether designed to take some of the pain away from teething (for babies and their parents!)\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe soft and flexible rubber is gentle on baby's delicate gums, making it suitable for even the youngest of teethers.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned in the shape of our logo, it's easy for little hands to grip and hold, whilst the raised bumps provide relief to tiny mouths.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis teether is also easy to clean and maintain, simply rinse with warm water after use and allow to air dry. Its durable design ensures that it can withstand even the most vigorous of chewing, making it a long-lasting addition to any teething routine.\u003c\/p\u003e\n\u003cp\u003eAvailable in black and white, with and without mini muslins for extra sensory support - shop our full range of teethers\u003cspan\u003e \u003c\/span\u003e\u003ca title=\"sensory baby teethers\" href=\"https:\/\/www.ettaloves.com\/collections\/teethers\" data-mce-href=\"https:\/\/www.ettaloves.com\/collections\/teethers\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e4x4.5in in shape of Etta Loves logo\u003c\/p\u003e\n\u003cp\u003eMade of 100% natural rubber, fully sealed for no nasties\u003c\/p\u003e\n\u003cp\u003eWash before first use. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003eYour baby's complete set of milk teeth are usually on show by the age of 3 years old.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165286236223,"sku":"209e4da5-f92a-44f5-a1d3-932a2c820331","price":16.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/x77RcMnmEVgaXbYfk-UDTQ3AM_d3b5d899-136c-4f15-8ece-c6b3460e786d.jpg?v=1780966193"},{"product_id":"sensory-grasp-ball-suitable-from-birth","title":"SENSORY GRASP BALL - suitable from birth","description":"\u003cp data-mce-fragment=\"1\"\u003eOur new grasp ball has a perfectly scaled dalmatian pattern to support your babies' visual development, whilst the segmented shape makes it easy to grab and hold - supporting babies' planter and pincer grips as well as their hand eye co-ordination.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor younger babies this can be hung (using a strap or link - not included)\u003cstrong\u003e \u003c\/strong\u003eto a baby gym for them to stare at or try and bat or kick at. It can also go on their pram or car seat handle for visual interest and reaching out, whilst older babies from around 5 months will start to reach out to hold, shake and throw it.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMade in organic cotton with a bell to help drive babies' understanding of 'cause and effect', this makes a perfect first baby toy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Multi","offer_id":43165286334527,"sku":"48168020-8583-4195-ac6a-22328afc17c9","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/c_oiBlgkYtGdEnvJf4Bscl-vw_0ad0f028-34bc-44eb-baeb-b255e8958110.jpg?v=1777957235"},{"product_id":"sensory-flashcards-with-positive-affirmations-designed-for-use-from-birth","title":"SENSORY FLASHCARDS WITH POSITIVE AFFIRMATIONS - designed for use from birth","description":"\u003cp\u003eOur sensory flashcards are an easy and portable way to bring sensory play into your day, and with our added affirmations on the back, you’ll be reminding yourself what an amazing job you’re doing too.\u003c\/p\u003e\n\u003cp\u003ePack contains 12 unique scientifically sensory flashcards with affirmations and 1 card with usage ideas and infant vision facts.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165286367295,"sku":"c001f01d-92ba-49ac-936d-fd23ee6ad8e6","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/qcveP0GaXcatEp2Fd8W5UfkHM_f72385fa-a3f6-4bec-aeee-31adb0cc3aa5.jpg?v=1777956802"},{"product_id":"etta-loves-x-walala-studio-reversible-playmat-1","title":"Etta Loves x Walala Studio Reversible Playmat","description":"\u003cp\u003e\u003cspan\u003eOur organic cotton playmat provides perfect stimulation for tummy time and playtime and with its joyful Walala Studio artwork it's a real show stopper. Reversible 'Mono' (newborn-4 month print) and 'Shapes' (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe two stunning patterns have been designed by artist Camille Walala using inputs from Etta Loves' expert knowledge of infant vision, to deliver the perfect visual experience to support babies' visual and cognitive development and take the guesswork out of sensory play.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe scientifically scaled patterns encourage babies to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they'll want to push up to make more sense of the print in front of them. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBrowse the full Etta Loves x Walala Studio collection \u003ca href=\"https:\/\/us.ettaloves.com\/collections\/etta-loves-x-walala-studio\" title=\"etta loves x walala studio collaboration baby sensory range\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Etta Loves","offers":[{"title":"Multi","offer_id":43165287678015,"sku":"7da5a7c3-32d9-4616-9b97-b2974473de24","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/AN79eCDYR4_u9w68UszTDfwLQ_7dd3c7d8-9d2f-4706-be87-f9ab45462cc1.jpg?v=1777956765"},{"product_id":"outdoor-playmat-suitable-from-birth","title":"OUTDOOR PLAYMAT - suitable from birth","description":"\u003cp\u003eTake the magic of our sensory prints anywhere with this reversible outdoor playmat.\u003c\/p\u003e\n\u003cp\u003ePadded for baby's (and your) comfort, with a waterproof base and featuring our sensory fern print - to captivate and support infant visual development from birth.\u003c\/p\u003e\n\u003cp\u003eComes with a handy canvas bag for storage and taking out and about - a must have for busy families on the go.\u003c\/p\u003e\n\u003cp\u003eIt's also a super handy 47 inch square size, so can fit the family on together when you're out and about.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165287710783,"sku":"5efbde59-ce43-4207-9c98-492d69886b89","price":98.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/yW5oPKZNxEhYLZXdWGEU-cALM.jpg?v=1777923322"},{"product_id":"plant-print-reversible-round-playmat","title":"Plant Print Reversible Round Playmat","description":"\u003cp\u003eOur organic cotton playmat provides perfect stimulation for tummy time and playtime. Reversible fern (newborn-4 month print) and sycamore print (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/p\u003e\n\u003cp\u003eDesigned alongside our consultant orthoptist specifically to \u003ca href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\" title=\"high contrast toys for babies\"\u003esupport babies' visual and cognitive development\u003c\/a\u003e throughout their first year.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe pattern also encourages your baby to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as you’ll notice them trying to push up to make more sense of the print before them.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/sensory-playmats\" title=\"sensory playmats\"\u003eShop all playmats here\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43165287743551,"sku":"4c0a2a37-ef12-4e07-91a5-3935eb0e35f5","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/1cOmCrR2L9dMibFjvaTClWYOA_980e5d9f-c7e5-41af-98f1-f666f5733aec.jpg?v=1777956796"},{"product_id":"etta-loves-x-keith-haring-baby-double-lay-knotted-muslin-lovey-1","title":"Etta Loves X Keith Haring 'Baby' Double Lay Knotted Muslin Lovey","description":"\u003ch4\u003e\n\u003cstrong\u003e\u003c\/strong\u003eSuper soft, super cute lovey in our collaboration Keith Haring 'Baby' print that your baby will want to keep in their hands and near their eyes. Babies not only love the stylish and clever pattern but will also fiddle with the adorable floppy ears with their soft strokable plush fabric, providing an additional sensory experience.\u003c\/h4\u003e\n\u003cp\u003eKeith Haring's 'Baby' print has been rescaled to \u003ca href=\"https:\/\/us.ettaloves.com\/pages\/the-science-part\"\u003esupport babies' visual and cognitive development from birth to around 4 months.\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e9in x 14in double lay knotted muslin.\u003c\/p\u003e\n\u003cp\u003eMade from: 100% Organic Cotton Muslin with Polyester plush ears\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/us.ettaloves.com\/collections\/loveys-teethers\" title=\"Keith Haring prints babywear\"\u003e Shop all loveys and teethers here\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003eBabies develop 3D vision at around 4 months old, when both eyes start working as a pair\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Etta Loves","offers":[{"title":"Prints","offer_id":43165287776319,"sku":"ade6f7d4-dc4c-4eaa-8aa2-93adf93d0a5b","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/NCfKBAojwasTXQGNch1qZ_RPg_d3e028a6-996f-4ed7-9bba-eb77b4088b1c.jpg?v=1778462421"},{"product_id":"etta-loves-x-liberty-sensory-muslin-blanket-reversible","title":"ETTA LOVES x LIBERTY – Sensory Muslin Blanket - Reversible","description":"\u003cp\u003e\u003cspan\u003eThis reversible organic cotton 6-layer muslin blanket brings together iconic Liberty design and the science of infant vision, to expertly support babies’ visual and cognitive development through their first year and beyond.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLightweight yet cosy, it’s a practical and beautiful blanket for the pram, car, cot or sofa – or for laying on to encourage tummy time. With reversible patterns that evolve with babies’ visual ability, this blanket grows with your baby – offering comfort, stimulation and timeless style in equal measure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFairford Shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"apple-converted-space\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis a whimsical floral in soft monochrome, designed to support and focus little eyes from birth to around 4 months.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWharfedale Meadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"apple-converted-space\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis a blooming wildflower print, full of colour and detail to engage developing vision from 5 months onwards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBeautifully packaged, it also makes a thoughtful gift – a little piece of design history for modern family living.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is pattern with purpose - designed to calm, captivate and support your babies’ early development and make parenting that bit easier.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43444708737087,"sku":"37a15439-0fd5-4fcf-9211-8738df08c414","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/megMJ2cjkWIQBfTdqGPRe5cS0.jpg?v=1782145730"},{"product_id":"etta-loves-x-liberty-outdoor-playmat","title":"ETTA LOVES X LIBERTY - OUTDOOR PLAYMAT","description":"\u003cp data-start=\"326\" data-end=\"518\"\u003eOur Etta Loves x Liberty outdoor playmat brings together iconic Liberty design and the science of infant vision, so you can take supportive sensory play wherever you go through the first year.\u003c\/p\u003e\n\u003cp data-start=\"520\" data-end=\"709\"\u003eDesigned for comfortable outdoor use, the softly padded mat features a waterproof base to protect from damp ground while creating a clean, cushioned space for baby to lie, kick and explore.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"942\"\u003eThe Liberty Fairford Shadow pattern is reimagined through the eyes of a baby and thoughtfully scaled to attract and support visual focus from birth to around 4 months, helping extend calm, engaged play during early outdoor moments.\u003c\/p\u003e\n\u003cp data-start=\"944\" data-end=\"1095\"\u003eGenerously sized for stretching, rolling and tummy time, the mat creates a reassuring sensory zone for baby whether in the garden, park or on days out.\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1269\"\u003eLightweight and practical for family life, the mat folds into its own canvas carry bag with strap, making it easy to store, transport and take along wherever the day leads.\u003c\/p\u003e\n\u003cp data-start=\"1271\" data-end=\"1441\"\u003eThis is pattern with purpose, bringing together Liberty beauty and infant-vision science to support your baby while bringing calm confidence to everyday moments outdoors.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43444708769855,"sku":"3c6474b1-1c91-4a0f-b71b-0e79ee592019","price":119.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/6vrJtiA9VpFktFXo3eQF6lGQY.jpg?v=1782145730"},{"product_id":"etta-loves-x-liberty-reversible-sensory-playmat-birth-to-12-months","title":"ETTA LOVES x LIBERTY – Reversible Sensory Playmat - birth to 12 months","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo Liberty patterns, one year of visual support. Fairford Shadow on one side for birth to 4 months, Wharfedale Meadow on the other for 5 months onwards.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUnlike any other playmat, the patterns actively encourage babies to lift their head, reach and move during tummy time, making them want to see more. Lightly padded for comfort, it rolls easily with a matching band for storage or on-the-go use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA standout gift for a baby shower or new arrival.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eReversible: two Liberty patterns, two developmental stages\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eBirth to 12 months\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLightly padded, rolls with matching storage band\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMachine washable\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDesigned with infant vision experts\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43444708802623,"sku":"1e596c1b-440c-41de-ab6e-c7f37daa5100","price":112.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/w2yUWObLUV5exBNsKCNYZksIk.jpg?v=1782145732"},{"product_id":"etta-loves-x-liberty-outdoor-playmat-colourful","title":"ETTA LOVES X LIBERTY - OUTDOOR PLAYMAT (Colourful)","description":"\u003cp data-start=\"326\" data-end=\"518\"\u003eOur Etta Loves x Liberty outdoor playmat brings together iconic Liberty design and the science of infant vision, so you can take supportive sensory play wherever you go through the first year.\u003c\/p\u003e\n\u003cp data-start=\"520\" data-end=\"709\"\u003eDesigned for comfortable outdoor use, the softly padded mat features a waterproof base to protect from damp ground while creating a clean, cushioned space for baby to lie, kick and explore.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"942\"\u003eThe Liberty Fairford Shadow pattern is reimagined through the eyes of a baby and thoughtfully scaled to attract and support visual focus from birth to around 4 months, helping extend calm, engaged play during early outdoor moments.\u003c\/p\u003e\n\u003cp data-start=\"944\" data-end=\"1095\"\u003eGenerously sized for stretching, rolling and tummy time, the mat creates a reassuring sensory zone for baby whether in the garden, park or on days out.\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1269\"\u003eLightweight and practical for family life, the mat folds into its own canvas carry bag with strap, making it easy to store, transport and take along wherever the day leads.\u003c\/p\u003e\n\u003cp data-start=\"1271\" data-end=\"1441\"\u003eThis is pattern with purpose, bringing together Liberty beauty and infant-vision science to support your baby while bringing calm confidence to everyday moments outdoors.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43444708835391,"sku":"8ba4e677-ea21-4549-8704-7b787308fbf8","price":119.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/LDG4aZA_BtUlZT0Hw8buLxBEc.jpg?v=1782145736"},{"product_id":"etta-loves-x-liberty-reversible-sensory-strip-birth-to-12-months","title":"ETTA LOVES x LIBERTY – Reversible Sensory Strip - birth to 12 months","description":"Two Liberty patterns, one year of visual support. Fairford Shadow on one side for birth to 4 months, Wharfedale Meadow on the other for 5 months onwards.\n\nAttach to the stroller for calm journeys, stand up during tummy time to encourage head lifting, or place around the changing mat to keep little eyes engaged.\n\nLightweight, padded and machine washable. Folds into a changing bag. A design-led gift that does more than look beautiful.\n\nReversible: two Liberty patterns, two developmental stages\nBirth to 12 months\nMachine washable\nDesigned with infant vision experts","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43444708868159,"sku":"a0d660c9-2be9-4f2b-acee-96b02f34cab6","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/WiuBUTWXW6s8mLY9DPDTVhqA.jpg?v=1782145738"},{"product_id":"etta-loves-x-liberty-sensory-muslin-2-pack-birth-to-12-months","title":"ETTA LOVES x LIBERTY – Sensory Muslin 2-Pack - birth to 12 months","description":"\u003cp\u003e\u003cspan\u003eThis exclusive 2-pack brings together iconic Liberty patterns and the science of infant vision to expertly support visual and cognitive development.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBeautifully practical for everyday use - whether over your shoulder for focused feeding and winding, or for sensory play anytime, anywhere – to encourage visual engagement and help babies learn to see.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach super soft organic cotton muslin features a Liberty pattern reimagined through the eyes of a baby - thoughtfully chosen and scaled to support babies from birth to 4 months, and then from 5 months to around a year.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFairford Shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"apple-converted-space\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003efeatures whimsical florals, designed to focus and delight little eyes – from birth to around 4 months old\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWharfedale Meadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"apple-converted-space\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003edepicts delicate wildflowers in bloom. Flowing forms and vibrant tones will captivate babies as they begin to see more colour and detail in the world around them. Designed for visual support from 5 months onwards\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePresented in striking packaging, it also makes the perfect gift for a new parent or baby shower. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is pattern with purpose - designed to calm, captivate and support your babies’ early development and make parenting that bit easier.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43444709130303,"sku":"c43a4acb-ff3d-421d-b4c2-2c285f49d8f1","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/5p3PexZrqM-2S5GxqM-YtTIns.jpg?v=1782145741"},{"product_id":"etta-loves-x-liberty-sensory-xl-muslin-swaddle-birth-to-4-months","title":"ETTA LOVES x LIBERTY – Sensory XL Muslin Swaddle - birth to 4 months","description":"\u003cp\u003e\u003cspan\u003eThis extra-large super soft muslin brings together iconic Liberty design and the science of infant vision to expertly support visual and cognitive development from babies' earliest days to moments of growing discovery.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGenerously sized and endlessly versatile, use it for play, to swaddle, as a light weight blanket, breastfeeding cover, pram shade or playmat on the go. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing the classic Liberty design \u003cstrong\u003e\u003cspan\u003e‘Fairford Shadow’ \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003e full of whimsical florals and dancing berries, all designed to focus and delight little eyes from birth to around 4 months old\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBeautifully packaged and thoughtfully designed, it makes a stunning and useful gift for any new parent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is pattern with purpose - designed to calm, captivate and support babies’ early development and make parenting that bit easier.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43444709195839,"sku":"9722a4e1-a1cc-41b1-8852-2e947e5b3401","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/j6ZW8zOuu_jaJ2GnpCRS9_ZfI.jpg?v=1782145744"},{"product_id":"etta-loves-x-liberty-sensory-xl-muslin-swaddle-5-12-months","title":"ETTA LOVES x LIBERTY – Sensory XL Muslin Swaddle - 5-12 months","description":"\u003cp\u003e\u003cspan\u003eThis extra-large organic cotton muslin brings together iconic Liberty patterns and the science of infant vision to expertly support babies’ growing visual and cognitive abilities through the second half of their first year.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGenerously sized and endlessly versatile, use it for play, to swaddle, as a lightweight blanket, breastfeeding cover, pram shade or playmat on the go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWharfedale Meadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"apple-converted-space\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis a vibrant wildflower meadow designed to captivate growing eyes as babies begin to see more colour and detail - designed for 5 months onwards\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe scale and contrast of the design have been carefully considered to inspire engagement, focus and sensory exploration during a pivotal stage of development.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTimeless, practical and beautifully packaged – it also makes a perfect gift for a parent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is pattern with purpose - designed to calm, captivate and support babies’ early development and make parenting that bit easier.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43444709228607,"sku":"0ed0737d-ded2-4fb3-ae09-02f9221bc24a","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/GghMxc-c2OmB-85N6DAVKTPLo.jpg?v=1782145746"},{"product_id":"etta-loves-x-liberty-sensory-hanging-squares","title":"ETTA LOVES x LIBERTY – Sensory Hanging Squares","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eReversible sensory squares designed to evolve with your baby's vision.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDesigned with Liberty London, these hanging squares feature reimagined archive prints scaled for developing eyes. Each square is reversible - one side for 0-4 months, one side for 5+ months - keeping babies engaged as their sight develops.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFairford Shadow\u003c\/strong\u003e - graceful high-contrast florals for birth to 4 months \u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e - flowing wildflowers in evolving colour for 5+ months\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSecure velcro attachments for prams, play gyms, or car seats. Mirror, crinkle texture, and gentle rattle for cause-and-effect discovery. Lightweight, padded, machine washable.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLiberty beauty meets vision science. Pattern with purpose.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43444709261375,"sku":"bb8ea8cb-0bdc-488f-91a7-26a9b4a63771","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/files\/9tmxxrMagfW0Q9xKYcU2L4upc.jpg?v=1782145749"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2323\/8975\/collections\/open-uri20230612-1-1bjo4j3_d2c0a311-fbd3-4696-ac37-d9dd587a1f7f.jpg?v=1769535714","url":"https:\/\/www.maisonette.com\/collections\/etta-loves.oembed","provider":"Maisonette","version":"1.0","type":"link"}