Risewell

"Experience a natural toothpaste that's backed by real science." When John and Kori Estrada learned they were soon to be parents, they decided to swap out any foods and products that could be harmful to their growing family. But most natural toothpastes don’t work as well as traditional fluoride toothpastes; and if they do, they’re likely not as toxin-free as they claim to be. For the health of their family and others, they teamed up with Kori’s brother and passionate dentist, Dr. Derek, to create a clean-ingredient toothpaste and oral care line that protects, whitens, and freshens like products should.