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Noodle & Boo was founded by a mama whose babies had extremely sensitive skin and eczema. Working with chemists who specialize in natural and holistic skin care, each exclusive formula is developed to nourish, replenish and protect especially delicate, eczema-prone and sensitive skin. Founded with a strong commitment to help children in need, Noodle & Boo donates a significant percentage of its profit, every month, to St. Jude Children’s Hospital, Keep a Child Alive, Compassion and Save the Children.