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Founded in New York in 1998, Eugenia Kim, Inc. was established by happenstance. A bad haircut resulted in Eugenia creating a feathered cloche to mask her hair. . Since its inception, Eugenia Kim has established itself as a leader in the luxury segment of fashion with its hats, straw bags, hair and cold weather accessories. The Eugenia Kim woman is stylish, bold and dares to be noticed.